> ## Documentation Index
> Fetch the complete documentation index at: https://www.ayrshare.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campañas Performance Max de Google

> Crea campañas Performance Max de Google Ads a partir de tus textos e imágenes

> [!WARNING]
>
> **Configura primero el seguimiento de conversiones.** Performance Max usa tus conversiones para decidir dónde mostrar los anuncios y cuánto pujar. Ayrshare no bloquea una campaña sin él, pero Google puede limitar su gasto hasta que el seguimiento de conversiones esté configurado en tu cuenta de Google Ads. Ayrshare no lo configura por ti. Cuando la cuenta no lo tiene, la respuesta de creación incluye una entrada en `warnings` que lo indica.

Crea una campaña Performance Max de Google Ads en una sola solicitud. Envías textos y URLs de imágenes; Google los combina en anuncios en Search, YouTube, Display, Discover, Gmail y Maps. Ayrshare crea juntos el presupuesto, la campaña, un grupo de recursos y todos sus recursos. Si Google rechaza cualquier parte, no se crea nada.

La solicitud usa la estructura compartida de [Campañas publicitarias](https://www.ayrshare.com/docs/apis/ads/campaigns.md). Consultar y modificar una campaña, las estadísticas y los errores funcionan como en [Campañas de búsqueda de Google](https://www.ayrshare.com/docs/apis/ads/google/search-campaigns.md). Esta página cubre lo que es diferente.

<ul>
  <li>Los anuncios de Google se activan por cuenta. Contáctanos para habilitarlos.</li>
  <li>Las campañas nuevas comienzan en `paused` a menos que envíes `status: "active"`.</li>
  <li>El presupuesto es diario, en la moneda de la cuenta publicitaria, y nunca se comparte con otras campañas.</li>
  <li>El gasto en otra moneda se convierte a USD para la facturación al tipo de cambio de ese día de Open Exchange Rates. Una cuenta en una moneda que no se puede convertir responde `code: 101` antes de crear nada.</li>
  <li>No se admite video. Google puede crear videos a partir de tus imágenes.</li>
</ul>

## Parámetros del encabezado

**Authorization** `string` *required*

[API Key](https://www.ayrshare.com/docs/apis/overview.md#authorization) of the Primary Profile.

Format: `Authorization: Bearer API_KEY`
**Profile-Key** `string`

[Profile Key](https://www.ayrshare.com/docs/apis/overview.md#profile-key-format) of a User Profile.

Format: `Profile-Key: PROFILE_KEY`

**Idempotency-Key** `string` *required*

Un valor único nuevo, como un UUID, para cada campaña nueva. Repetir una solicitud con la misma clave devuelve la primera respuesta. Cuando una creación falla antes de que Ayrshare envíe la campaña a Google (por ejemplo, una imagen con un tamaño incorrecto), la clave se libera, así que puedes corregir la solicitud y reintentar con la misma clave.

## Parámetros del cuerpo

**type** `string` *required*

`performanceMax`.

**bidding** `object` *required*

Performance Max solo acepta estas estrategias. Cualquier otra responde `code: 101`.

<ul>
  <li>`maximizeConversions`: obtener el mayor número de conversiones con el presupuesto.</li>
  <li>`targetCpa` con `targetCpa`: lo mismo, apuntando a ese coste por conversión.</li>
  <li>`maximizeConversionValue`: obtener el mayor valor de conversión con el presupuesto.</li>
  <li>`targetRoas` con `targetRoas`: lo mismo, apuntando a ese retorno de la inversión publicitaria, por ejemplo `3.5` para un 350%.</li>
</ul>

**euPoliticalAdvertising** `boolean` *required*

Google exige esta declaración en cada campaña.

**targeting.locations** `string[]`

IDs de ubicación de Google, por ejemplo `2840` para Estados Unidos. Omítelo para segmentar todas las ubicaciones.

**platformOptions.google** `object` *required*

**propiedades**

**finalUrl** `string` *required*

La página `http` o `https` que abren los anuncios.

**assets** `object` *required*

Tus textos e imágenes. Los elementos de cada lista deben ser distintos entre sí.

**propiedades**

**headlines** `string[]` *required*

De 3 a 15, cada uno de hasta 30 caracteres.

**longHeadlines** `string[]` *required*

De 1 a 5, cada uno de hasta 90 caracteres.

**descriptions** `string[]` *required*

De 2 a 5, cada una de hasta 90 caracteres. Al menos una debe tener 60 caracteres o menos.

**businessName** `string` *required*

Un nombre de empresa, de hasta 25 caracteres.

**marketingImages** `string[]` *required*

De 1 a 20 URLs de imágenes horizontales: 1.91:1, de al menos 600×314.

**squareMarketingImages** `string[]` *required*

De 1 a 20 URLs de imágenes cuadradas: 1:1, de al menos 300×300.

**logos** `string[]` *required*

De 1 a 5 URLs de logotipos cuadrados: 1:1, de al menos 128×128.

**landscapeLogos** `string[]`

Hasta 4 URLs de logotipos horizontales: 4:1, de al menos 512×128. Google acepta como máximo 5 logotipos y logotipos horizontales en total.

### Imágenes

Ayrshare descarga cada imagen desde su URL y la comprueba antes de enviar nada a Google:

<ul>
  <li>GIF, JPG o PNG, de hasta 5120 KB cada una.</li>
  <li>Al menos el tamaño mínimo indicado arriba, con la relación de aspecto de su campo (con un margen del 1%).</li>
  <li>Todas las imágenes juntas, hasta 45 MB.</li>
  <li>La URL debe ser pública. Las direcciones privadas se rechazan.</li>
</ul>

Una imagen que no pasa la comprobación responde `code: 101` indicándola, por ejemplo `platformOptions.google.assets.logos[0]: the image is 100x100; use at least 128x128.`

```bash cURL theme={"system"}
curl \
-H "Authorization: Bearer API_KEY" \
-H "Content-Type: application/json" \
-H "Idempotency-Key: 0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11" \
-X POST https://api.ayrshare.com/api/ads/google/campaigns \
-d '{
  "accountId": "123-456-7890",
  "name": "Fall sale PMax",
  "type": "performanceMax",
  "budget": { "amount": 40, "type": "daily" },
  "bidding": { "strategy": "maximizeConversions" },
  "targeting": { "locations": ["2840"] },
  "euPoliticalAdvertising": false,
  "platformOptions": {
    "google": {
      "finalUrl": "https://example.com/fall-sale",
      "assets": {
        "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
        "longHeadlines": ["Every running shoe 30% off this week only"],
        "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
        "businessName": "Acme Shoes",
        "marketingImages": ["https://example.com/images/fall-1200x628.png"],
        "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
        "logos": ["https://example.com/images/logo-512.png"]
      }
    }
  }
}'
```

```javascript JavaScript theme={"system"}
const API_KEY = "API_KEY";

fetch("https://api.ayrshare.com/api/ads/google/campaigns", {
  method: "POST",
  headers: {
    "Authorization": `Bearer ${API_KEY}`,
    "Content-Type": "application/json",
    "Idempotency-Key": "0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11"
  },
  body: JSON.stringify({
    "accountId": "123-456-7890",
    "name": "Fall sale PMax",
    "type": "performanceMax",
    "budget": { "amount": 40, "type": "daily" },
    "bidding": { "strategy": "maximizeConversions" },
    "targeting": { "locations": ["2840"] },
    "euPoliticalAdvertising": false,
    "platformOptions": {
      "google": {
        "finalUrl": "https://example.com/fall-sale",
        "assets": {
          "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
          "longHeadlines": ["Every running shoe 30% off this week only"],
          "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
          "businessName": "Acme Shoes",
          "marketingImages": ["https://example.com/images/fall-1200x628.png"],
          "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
          "logos": ["https://example.com/images/logo-512.png"]
        }
      }
    }
  })
})
  .then((res) => res.json())
  .then((json) => console.log(json))
  .catch(console.error);
```

```python Python theme={"system"}
import requests

headers = {
    "Authorization": "Bearer API_KEY",
    "Idempotency-Key": "0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11",
}

payload = {
  "accountId": "123-456-7890",
  "name": "Fall sale PMax",
  "type": "performanceMax",
  "budget": { "amount": 40, "type": "daily" },
  "bidding": { "strategy": "maximizeConversions" },
  "targeting": { "locations": ["2840"] },
  "euPoliticalAdvertising": False,
  "platformOptions": {
    "google": {
      "finalUrl": "https://example.com/fall-sale",
      "assets": {
        "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
        "longHeadlines": ["Every running shoe 30% off this week only"],
        "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
        "businessName": "Acme Shoes",
        "marketingImages": ["https://example.com/images/fall-1200x628.png"],
        "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
        "logos": ["https://example.com/images/logo-512.png"]
      }
    }
  }
}

r = requests.post("https://api.ayrshare.com/api/ads/google/campaigns", headers=headers, json=payload)

print(r.json())
```

```php PHP theme={"system"}
<?php
$payload = <<<'JSON'
{
  "accountId": "123-456-7890",
  "name": "Fall sale PMax",
  "type": "performanceMax",
  "budget": { "amount": 40, "type": "daily" },
  "bidding": { "strategy": "maximizeConversions" },
  "targeting": { "locations": ["2840"] },
  "euPoliticalAdvertising": false,
  "platformOptions": {
    "google": {
      "finalUrl": "https://example.com/fall-sale",
      "assets": {
        "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
        "longHeadlines": ["Every running shoe 30% off this week only"],
        "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
        "businessName": "Acme Shoes",
        "marketingImages": ["https://example.com/images/fall-1200x628.png"],
        "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
        "logos": ["https://example.com/images/logo-512.png"]
      }
    }
  }
}
JSON;

$curl = curl_init();

curl_setopt_array($curl, [
    CURLOPT_URL => "https://api.ayrshare.com/api/ads/google/campaigns",
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_CUSTOMREQUEST => "POST",
    CURLOPT_HTTPHEADER => [
        "Authorization: Bearer API_KEY",
        "Content-Type: application/json",
        "Idempotency-Key: 0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11"
    ],
    CURLOPT_POSTFIELDS => $payload
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
    echo "cURL Error: " . $err;
} else {
    echo $response;
}
?>
```

```csharp C# theme={"system"}
using System;
using System.Net.Http;
using System.Text;
using System.Threading.Tasks;

class Program
{
    static async Task Main(string[] args)
    {
        var client = new HttpClient();
        client.DefaultRequestHeaders.Add("Authorization", "Bearer API_KEY");
        client.DefaultRequestHeaders.Add("Idempotency-Key", "0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11");

        var payload = """
            {
              "accountId": "123-456-7890",
              "name": "Fall sale PMax",
              "type": "performanceMax",
              "budget": { "amount": 40, "type": "daily" },
              "bidding": { "strategy": "maximizeConversions" },
              "targeting": { "locations": ["2840"] },
              "euPoliticalAdvertising": false,
              "platformOptions": {
                "google": {
                  "finalUrl": "https://example.com/fall-sale",
                  "assets": {
                    "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
                    "longHeadlines": ["Every running shoe 30% off this week only"],
                    "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
                    "businessName": "Acme Shoes",
                    "marketingImages": ["https://example.com/images/fall-1200x628.png"],
                    "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
                    "logos": ["https://example.com/images/logo-512.png"]
                  }
                }
              }
            }
            """;

        var response = await client.PostAsync(
            "https://api.ayrshare.com/api/ads/google/campaigns",
            new StringContent(payload, Encoding.UTF8, "application/json"));
        var content = await response.Content.ReadAsStringAsync();

        Console.WriteLine(content);
    }
}
```

```go Go theme={"system"}
package main

import (
    "fmt"
    "io"
    "net/http"
    "strings"
)

func main() {
    payload := `{
  "accountId": "123-456-7890",
  "name": "Fall sale PMax",
  "type": "performanceMax",
  "budget": { "amount": 40, "type": "daily" },
  "bidding": { "strategy": "maximizeConversions" },
  "targeting": { "locations": ["2840"] },
  "euPoliticalAdvertising": false,
  "platformOptions": {
    "google": {
      "finalUrl": "https://example.com/fall-sale",
      "assets": {
        "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
        "longHeadlines": ["Every running shoe 30% off this week only"],
        "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
        "businessName": "Acme Shoes",
        "marketingImages": ["https://example.com/images/fall-1200x628.png"],
        "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
        "logos": ["https://example.com/images/logo-512.png"]
      }
    }
  }
}`

    req, _ := http.NewRequest("POST", "https://api.ayrshare.com/api/ads/google/campaigns", strings.NewReader(payload))
    req.Header.Add("Authorization", "Bearer API_KEY")
    req.Header.Add("Content-Type", "application/json")
    req.Header.Add("Idempotency-Key", "0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11")

    resp, err := http.DefaultClient.Do(req)
    if err != nil {
        fmt.Println("Error:", err)
        return
    }
    defer resp.Body.Close()

    body, _ := io.ReadAll(resp.Body)
    fmt.Println(string(body))
}
```

```java Java theme={"system"}
import java.net.URI;
import java.net.http.HttpClient;
import java.net.http.HttpRequest;
import java.net.http.HttpResponse;

public class CreateCampaign {
    public static void main(String[] args) throws Exception {
        String payload = """
            {
              "accountId": "123-456-7890",
              "name": "Fall sale PMax",
              "type": "performanceMax",
              "budget": { "amount": 40, "type": "daily" },
              "bidding": { "strategy": "maximizeConversions" },
              "targeting": { "locations": ["2840"] },
              "euPoliticalAdvertising": false,
              "platformOptions": {
                "google": {
                  "finalUrl": "https://example.com/fall-sale",
                  "assets": {
                    "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
                    "longHeadlines": ["Every running shoe 30% off this week only"],
                    "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
                    "businessName": "Acme Shoes",
                    "marketingImages": ["https://example.com/images/fall-1200x628.png"],
                    "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
                    "logos": ["https://example.com/images/logo-512.png"]
                  }
                }
              }
            }
            """;

        HttpRequest request = HttpRequest.newBuilder()
            .uri(URI.create("https://api.ayrshare.com/api/ads/google/campaigns"))
            .header("Authorization", "Bearer API_KEY")
            .header("Content-Type", "application/json")
            .header("Idempotency-Key", "0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11")
            .POST(HttpRequest.BodyPublishers.ofString(payload))
            .build();

        HttpResponse<String> response = HttpClient.newHttpClient()
            .send(request, HttpResponse.BodyHandlers.ofString());
        System.out.println(response.body());
    }
}
```

```ruby Ruby theme={"system"}
require 'net/http'
require 'uri'

uri = URI.parse('https://api.ayrshare.com/api/ads/google/campaigns')

request = Net::HTTP::Post.new(uri)
request['Authorization'] = 'Bearer API_KEY'
request['Content-Type'] = 'application/json'
request['Idempotency-Key'] = '0b7a6f1c-2d4e-4c55-9a3e-2f8d1b7c9e11'
request.body = <<~JSON
  {
    "accountId": "123-456-7890",
    "name": "Fall sale PMax",
    "type": "performanceMax",
    "budget": { "amount": 40, "type": "daily" },
    "bidding": { "strategy": "maximizeConversions" },
    "targeting": { "locations": ["2840"] },
    "euPoliticalAdvertising": false,
    "platformOptions": {
      "google": {
        "finalUrl": "https://example.com/fall-sale",
        "assets": {
          "headlines": ["Fall sale", "Shoes 30% off", "Free returns"],
          "longHeadlines": ["Every running shoe 30% off this week only"],
          "descriptions": ["Every shoe 30% off this week.", "Free returns on every order."],
          "businessName": "Acme Shoes",
          "marketingImages": ["https://example.com/images/fall-1200x628.png"],
          "squareMarketingImages": ["https://example.com/images/fall-1200x1200.png"],
          "logos": ["https://example.com/images/logo-512.png"]
        }
      }
    }
  }
JSON

response = Net::HTTP.start(uri.hostname, uri.port, use_ssl: true) do |http|
  http.request(request)
end

puts response.body
```

```json 200: Campaign Created theme={"system"}
{
  "status": "success",
  "platform": "google",
  "campaignId": "21534567891",
  "assetGroupId": "6512345678",
  "campaignStatus": "paused"
}
```

```json 200: Created, No Conversion Tracking theme={"system"}
{
  "status": "success",
  "platform": "google",
  "campaignId": "21534567891",
  "assetGroupId": "6512345678",
  "campaignStatus": "paused",
  "warnings": [
    "This Google Ads account has no conversion tracking. Performance Max optimizes for conversions, so Google may limit the campaign's spend until you set up conversion tracking in Google Ads."
  ]
}
```

```json 400: Image Too Small theme={"system"}
{
  "action": "request",
  "status": "error",
  "code": 101,
  "message": "Missing or incorrect parameters. Please verify with the docs. https://www.ayrshare.com/docs/apis",
  "details": "platformOptions.google.assets.logos[0]: the image is 100x100; use at least 128x128."
}
```


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