> ## Documentation Index
> Fetch the complete documentation index at: https://www.ayrshare.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram

> Image and video media requirements for [Instagram](/apis/post/social-networks/instagram)

## Images

<ul class="custom-bullets">
  <li>Max image size: 8 MB</li>
  <li>Supported formats: JPG, GIF, and PNG. Animated GIFs will show as regular images.</li>
  <li>Only 50 Instagram posts are allowed over a 24 hour period.</li>
  <li>Multi-image posts are supported via a carousel.</li>
  <li>Aspect ratio:</li>

  <ul class="custom-bullets">
    <li>Within a 4:5 to 1.91:1 range.</li>
    <li>9:16 portrait sized images are also supported.</li>

    <li>
      Instagram gives leeway on the height and width as long as the aspect ratio is within the
      acceptable range.
    </li>
  </ul>

  <li>Minimum width: 320 px.</li>
  <li>Maximum width: 1440 px.</li>
  <li>Example sizes:</li>

  <ul class="custom-bullets">
    <li>Square: 1080 x 1080 pixels (1:1 ratio).</li>
    <li>Portrait: 1080 x 1350 pixels (4:5 ratio).</li>
    <li>Landscape: 1080 x 566 pixels (1.91:1 ratio).</li>
  </ul>
</ul>

## Reels

### Reels Video

<ul class="custom-bullets">
  <li>Max video size: 300 MB.</li>

  <li>
    Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  </li>

  <li>Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).</li>
  <li>Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.</li>
  <li>Duration max: 15 minutes.</li>
  <li>Duration min: 3 seconds.</li>
  <li>Frame rate: 23-60 FPS.</li>
  <li>Video size:</li>

  <ul class="custom-bullets">
    <li>
      Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and
      width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px
      or 1920 x 1080 px.
    </li>

    <li>Recommended aspect ratio: 9:16.</li>
    <li>Recommended Resolution: 1080 x 1920 px. Minimum is 540 x 960 px.</li>
    <li>Maximum height: 3600 px.</li>
  </ul>

  <li>
    Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or
    blank spaces.
  </li>

  <li>Video bitrate: VBR, 25Mbps maximum.</li>
  <li>Audio bitrate: 128kbps.</li>
</ul>

<Tip>
  If you're using a video creation tool and you're having issues publishing your video, try
  [re-encoding the video](/help-center/technical-support/video_publishing_fails).
</Tip>

<Tip>
  Self-hosting your media? Meta's crawler must be allowed to fetch your URLs.
  See [Meta Media Crawler Blocked](/help-center/technical-support/meta_media_crawler_blocked)
  to configure `robots.txt`.
</Tip>

### Reels Thumbnails

<ul class="custom-bullets">
  <li>Supported formats: JPEG</li>
  <li>Max image size: 8MB</li>
  <li>Color Space: sRGB. Images that use other color spaces will be converted to sRGB.</li>

  <li>
    Aspect ratio: Recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the
    original image is not 9:16, Instagram crops the image and use the middle most 9:16 rectangle as
    the cover photo for the reel. If you share a reel to your feed, Instgram crop the image and use
    the middle most 1:1 square as the cover photo for your feed post.
  </li>
</ul>

## Stories

### Story Images

<ul class="custom-bullets">
  <li>Supported formats: JPEG.</li>
  <li>Max image size: 8MB.</li>

  <li>
    Aspect ratio: Recommended 9:16 to avoid cropping or blank space. Instagram gives leeway on the
    height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x
    1920 px.
  </li>

  <li>
    Color Space: sRGB. Images using other color spaces will have their color spaces converted to
    sRGB.
  </li>
</ul>

### Story Video

<ul class="custom-bullets">
  <li>
    Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  </li>

  <li>Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).</li>
  <li>Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.</li>
  <li>Frame rate: 23-60 FPS.</li>
  <li>Video size:</li>

  <ul class="custom-bullets">
    <li>
      Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and
      width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.
    </li>

    <li>Maximum height: 3600 px.</li>

    <li>
      Required aspect ratio is between 0.1:1 and 10:1 but recommend 9:16 to avoid cropping or blank
      space.
    </li>
  </ul>

  <li>Video bitrate: VBR, 25Mbps maximum.</li>
  <li>Audio bitrate: 128kbps.</li>
  <li>Duration: 60 seconds maximum, 3 seconds minimum.</li>
  <li>Max video size: 100MB.</li>
</ul>

<Tip>
  If you're using a video creation tool and you're having issues publishing your video, try
  [re-encoding the video](/help-center/technical-support/video_publishing_fails).
</Tip>