Unlocking Real-Time Engagement with X Account Activity API via Ayrshare

September 4, 2025

Managing social for large clients can feel like you’re stuck at a crowded dinner party where everyone’s talking at once and you’re supposed to keep track of every conversation. The X Account Activity API from Ayrshare makes it simple. You get a single, real-time stream of mentions, likes, DMs, and more. The stream is clean, organized, and ready for your users to act on.

What Is the X Account Activity API?

Activated through updating an Ayrshare user profile with the xAccountActivityActive parameter, the X Account Activity integration allows you to receive real-time notifications whenever an event occurs on a linked X account, whether that’s a new Tweet, a mention, a Direct Message, a like, a follow, or even a block . Your account representative will also need to help enable the feature for your Business or Enterprise Plan account.

From there, your webhook will be triggered with detailed payloads like when a tweet is created, deleted, or a message is received—allowing you to respond immediately .

Here is an example payload for when a new direct message is sent or received:

{
  "action": "accountActivity",
  "code": 200,
  "created": "2025-07-01T11:06:21Z",
  "directMessageEvents": {
    "type": "message_create",
    "createdAt": "2025-07-01T11:06:21.247Z",
    "id": "1234567890123456832",
    "messageCreate": {
      "target": {
        "recipientId": "9876543210987654472"
      },
      "messageData": {
        "entities": {
          "hashtags": [],
          "urls": [],
          "symbols": [],
          "userMentions": []
        },
        "text": "Yes"
      },
      "senderId": "1111222233334444555"
    }
  },
  "hookId": "BCD890EFG123HIJ456KL",
  "mediaUrls": [],
  "platform": "twitter",
  "refId": "a1b2c3d4e5f6g7h8i9j0k1l2m3n4o5p6q7r8s9t0",
  "retryAttempt": 0,
  "scheduleDate": "2025-07-01T11:06:21Z",
  "source": "system",
  "title": "X Account Activity",
  "type": "accountActivity",
  "url": "https://example.com/webhook-endpoint",
  "users": {
    "1111222233334444555": {
      "verified": false,
      "location": "New York, NY",
      "profileImageUrl": "http://pbs.twimg.com/profile_images/2222333344445555666/example123_normal.jpg",
      "followersCount": 1179,
      "url": "https://t.co/ExampleCompanyUrl",
      "screenName": "ExampleCompany",
      "protected": false,
      "createdTimestamp": "1496875880999",
      "profileImageUrlHttps": "https://pbs.twimg.com/profile_images/2222333344445555666/example123_normal.jpg",
      "friendsCount": 1015,
      "id": "1111222233334444555",
      "description": "A sample company description https://t.co/ExampleCompanyUrl",
      "statusesCount": 2315,
      "name": "EXAMPLE COMPANY"
    },
    "9876543210987654472": {
      "friendsCount": 6,
      "profileImageUrlHttps": "https://pbs.twimg.com/profile_images/1234567890123456789/abcd1234_normal.png",
      "profileImageUrl": "http://pbs.twimg.com/profile_images/1234567890123456789/abcd1234_normal.png",
      "verified": false,
      "location": "New York",
      "id": "9876543210987654472",
      "protected": false,
      "followersCount": 27,
      "name": "Example Business",
      "description": "Sample business description for testing purposes. We make great products that people love and take just minutes to prepare!",
      "statusesCount": 2475,
      "screenName": "example_business",
      "createdTimestamp": "1573572177562",
      "url": "https://t.co/ExampleUrl123"
    }
  }
}

Why It Matters: The Core Benefits

  1. Lightning-Fast Engagement

You no longer need to rely on manual checks or polling. Webhooks trigger instantly when activity occurs, such as a mention or a new DM, allowing your app or product to respond in real time.

  1. Centralized Workflow

Ayrshare already streamlines posting, analytics, messaging, and more across 13 platforms (including X) with a single, unified REST API . Now, you can centralize inbound social activity into the same flow with no fragmented tooling required.

  1. Automation Made Simple

Whether you want to auto-reply, trigger notifications in your app, log data for analytics, or create moderation workflows, everything can start with that webhook payload. Building automation logic is very straightforward.

  1. Scalability & Reliability with Ayrshare’s Infrastructure

Handling social integrations personally can be fraught with API changes, rate limits, and hidden complexity. With Ayrshare, you leverage a robust integration layer that abstracts away those challenges ensuring you stay focused on your product, not API maintenance .

Steps for Deployment

  1. Register your webhook URL to receive accountActivity actions via the Webhooks API.
  2. Update your user profile by setting "xAccountActivityActive": true with the Update Profile endpoint.
  3. Listen for events such as tweetCreateEvents, tweetDeleteEvents, new DMs, follows/unfollows, and more through your webhook listener.
  4. Build the next step: respond, notify, log, or analyze. That’s entirely up to you.

Real-World Use Cases

  • Smart CRM: Automatically log inbound DMs from X into your support ticket system ensuring no customer query ever slips through the cracks.
  • Real-Time Promotion Alerts: Trigger push notifications or Slack messages when your brand gets mentioned perfect for early reactions or engagement boosts.
  • Moderation & Analytics: Instantly capture harmful content or receive alerts for unexpected spikes, helping with moderation or crisis management.
  • Engagement Bots: Respond promptly to mentions or specific keywords, boosting engagement and creating a more dynamic audience experience.

Part of the Comprehensive Ayrshare Solution

The X Account Activity API is just one piece of the bigger puzzle. Ayrshare offers a powerful suite of APIs covering posting, analytics, scheduling, messaging, and webhooks across 13 major social networks. By bringing activity streams, engagement tools, and automation into a single platform, Ayrshare helps agencies, developers, and platforms manage social at scale. Think of it as your all-in-one toolkit for turning social media into clear, actionable insights and workflows.