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POST
Boost an existing Instagram post to create an ad. This endpoint allows you to convert your organic posts into paid advertisements with custom targeting, budget, and scheduling parameters.
  • Budget and bid amounts must be specified in USD with up to two decimal places.
  • The ad must run for at least 30 hours to address the Instagram requirement.
  • You can use the interests endpoint to find interest IDs for targeting.
  • Instagram may take up to 24 hours to review and approve boosted posts.
  • If using socialPostId directly (instead of Ayrshare postId), ensure it’s a valid Instagram post ID.

Ad Goals

Each ad must have a goal. The goal determines how the ad will be optimized for display.
  • engagement: This goal seeks to increase engagement while ensuring that the ad reaches the maximum number of unique users. It balances visibility with engagement, showing the ad to as many different people as possible who may interact with it.
  • interactions: Designed to boost interactions, such as likes, comments, and shares, on the ad. Instagram prioritizes showing the ad to users most likely to engage with it.
  • awareness_views: Focuses on increasing brand awareness by maximizing the number of times the ad is displayed. It prioritizes showing the ad as many times as possible within the budget, regardless of unique reach.
  • awareness_audience: Aims to enhance brand awareness by maximizing the number of unique people who see the ad. It ensures that the ad reaches as many different users as possible and maximizes the unique audience size rather than showing it multiple times to the same audience.
Instagram ads require an Instagram Business account connected through Facebook, an associated Facebook Page, and the ads_management permission. Relink through Facebook to grant this permission. Accounts connected with Instagram Login cannot use these ads endpoints. The media ID and Instagram account ID are resolved from your linked account; do not send instagram_user_id.
The socialPostId selector also accepts the Instagram-specific alias igPostId. fbPostId applies only to Facebook. Successful responses include platform: "instagram", socialPostId, and igPostId.

Header Parameters

Body Parameters

string
A unique, non-empty key for this boost request. Retry the same payload with the same key to avoid creating a duplicate ad. Reusing the key with a different payload or platform returns HTTP 409. A request still in progress also returns 409; an unavailable reservation returns 503 without creating an ad.
boolean
default:false
Allow Meta to share budget between ad sets in the campaign.
string
required
The ID of the Instagram ad account to boost the post on. The account ID can be retrieved from the ad accounts endpoint.
string
required
Name for your ad (appears in Instagram Ad Manager) with the format {adName} - {postId or socialPostId} - {current date}.
number
required
Maximum bid amount in USD, as a positive amount with up to two decimal places.
number
required
Daily budget in USD. Use a positive amount with up to two decimal places. Meta may enforce additional minimums for your account and goal.
string
The Instagram social post ID of the post to boost, which allows you to create an ad from a post created directly on Instagram. This is the ID of the post on Instagram, not Ayrshare. Required if postId is not set.
string
default:"engagement"
The goal of the ad. Values: engagement, interactions, awareness_views, and awareness_audience. See ad goals details above for more information.
object
Target countries with {"countries": ["US", "CA"]} using country codes. You can also supply regions and cities arrays; see regions and cities.
string
The Ayrshare post ID of the post to boost. Required if socialPostId is not set.
string
default:"active"
The status of the ad. Values: active and paused.You can later change the status of the ad using the update ad endpoint.
object
Track the ad using a Meta Pixel.
array
Add UTM tags to the ad URL.
For example if the linking URL is https://www.mysite.com/my-post and the URL tags added are:utm_source=ayrshare, utm_medium=social, and utm_campaign=ayrshare-social.The ad URL will be: https://www.mysite.com/my-post?utm_source=ayrshare&utm_medium=social&utm_campaign=ayrshare-social.
array
Meta requires advertisers in special ad categories to self-identify their campaign category.If your business is in one of these categories, you must select the appropriate category when boosting your post.The following values are supported:
  • housing: Ads that promote or directly link to a housing opportunity or related service, including but not limited to listings for the sale or rental of a home or apartment, homeowners insurance, mortgage insurance, mortgage loans, housing repairs and home equity or appraisal services.
  • financial_product_services: Ads that promote or directly link to a financial products and services offer, including credit.
  • employment: Ads that promote or directly link to an employment opportunity, including but not limited to part- or full-time jobs, internships or professional certification programs. Related ads that fall within this category include promotions for job boards or fairs, aggregation services or ads detailing perks a company may provide, regardless of a specific job offer.
  • issues_elections_politics: Ads made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocating for the outcome of an election to public office. This also includes ads about any election, referendum or ballot initiative, including “Go out and vote” election campaigns. Ads regulated as political advertising or about social issues in any place where the ad is being placed. If selecting issues, elections, or politics, you must select the country in which you want to run these ads. You are required to be authorized to run ads about social issues, elections, or politics in the specified country.
Meta requires advertisers to identify their campaign category correctly. Meta uses human reviewers and machine-learning to identify these kinds of ads. If you send us an incorrect specialAdCategories, there is a risk your ads will be paused until the campaign is adjusted.
string
The person or organization benefiting from the ad. Set together with dsaPayor. Use the DSA recommendations endpoint for suggestions.
string
The person or organization paying for the ad. Set together with dsaBeneficiary.
string
End date and time in ISO 8601 format (must be at least 30 hours after start), for example 2025-03-01T00:00:00Z.If not set, the ad will run indefinitely and have end date of ongoing.
object
Exclude locations using the same countries, regions, and cities structure as locations.
string
default:"all"
The gender of the audience. Values: all, male, female.
array
The target interests of the ad as an array of Instagram interest ids.
number
default:65
Maximum age for targeting the ad (default: 65).
number
default:18
Minimum age for targeting the ad (default: 18).
string
Start date and time in ISO 8601 format, for example 2025-03-01T00:00:00Z.If not set, the ad will start immediately.
Replace the example IDs with your own. Set startDate and endDate to your intended schedule; the example dates are illustrative.