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Image

  • Format: JPEG and PNG image types are the officially supported formats for image posts.
  • File Size: 8 MB maximum.
  • Aspect Ratio Limit: 10:1
  • Minimum Width: 320 (will be scaled up to the minimum if necessary)
  • Maximum Width: 1440 (will be scaled down to the maximum if necessary)
  • Height: Varies (depending on width and aspect ratio)
  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

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Video

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame Rate: 23-60 FPS
  • Picture Size:
    • Maximum Columns (horizontal pixels): 1920
    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
  • Video Bitrate: VBR, 25 Mbps maximum.
  • Audio Bitrate: 128 kbps.
  • Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds.
  • File Size: 1 GB maximum.
If you’re using a video creation tool and you’re having issues publishing your video, try re-encoding the video.