Top 3 Reasons Real Estate Social Media Video Posts Drive Business

Real Estate agents looking to engage buyers, find new listing, and drive their business need to consider posting beautiful and professional videos to social media.

Videos are one of the most powerful engagement tools in a real estate agent’s social media arsenal. In today’s COVID environment new friction points exist on seeing a home. Potential buyers would rather not spend the effort seeing a home if they could make the decision ahead of time and video are a perfect way to engage.

Here are the top three reasons why posting real estate videos, such as walk-throughs, to social media can help drive interest, engagement, and sales of your listings.

#1 High Return on Investment

The reported ROI for making and posting a video is astounding. Marketers and real estate agents have reported:

While it does take effort and money to create a video, the return well makes it worth it. And there are many real estate CMS platforms that help you create and manage listing content.

How much does it cost to make a video? It ranges from free – you do it yourself, but we don’t recommended that – to $1,000 to $10,000 per professionally finished minute.

#2 Not Much Competition, For Now

73% of homeowners say that they are more likely to list with a real estate agent who have walk-throughs of their homes. However, only 9% of agents create home listing videos.

What an incredible opportunity!

If you’re going to post a video at a single social media network, start with YouTube. 51% of new home buyers use YouTube as their top video research site.

Here is an example of a home walk-through on YouTube. And it is easy to create a YouTube video.

Videos like the one above are incredibly powerful to attract new buyers and make a sale.

#3 Continued Engagement with a Longer Shelf-Life

After you publish a video on Instagram, TikTok, or YouTube, your video can keep resurfacing as recommended for weeks, months, or even years. This means that after you publish a video, it could continuously get new viewers if it meets the social network’s recommendation criteria.

YouTube recently released a video, go figure, on how YouTube recommendations work:

The more aligned you are with what YouTube is looking for, the more recommendations you’ll get and the more possible buyer and seller engagements.

Video is the Future

Buyer and seller demand for videos is increasing and soon will be table-stakes for every agent. The opportunity is wide open and with a well made video you can set yourself apart from the competition.


Ayrshare is best-in-class social media API that is feature packed and easy to integrate with real estate CMS platform. In no time, your real estate agents can start posting their listing on social media and finding that perfect buyer!