Publish and Monetize X Video Content in One Workflow with Ayrshare

April 17, 2026

Ayrshare now supports X’s (formerly Twitter) Amplify monetization programs in beta. This allows publishers to configure pre-roll ads and sponsorship programs directly at publish time, without switching to Media Studio.

If you publish video content on X, you know the platform offers monetization through its Amplify programs. What’ less ideal is the workflow: upload your video, then switch over to X’s Media Studio to manually tag it with the right sponsorship program or ad category before it goes live.

For teams publishing dozens or hundreds of clips a day, especially during live events, that extra step adds up quickly.

Now, Ayrshare handles that for you. Our API supports both of X’s video monetization programs, so your publishing platform can configure monetization at the same time it posts the video. One API call, and you’re done.

Two Monetization Paths, One API

X offers two monetization models under Amplify. Ayrshare supports both.

1. Amplify Open: Automated Pre-Roll Ads

Think of Amplify Open as the hands-off option. You tag your video with a content category, like Sports, News, or Entertainment, and X’s auction system automatically matches an advertiser’s pre-roll ad to play before your video.

This model is typically used by publishers monetizing large volumes of video content without managing direct advertiser relationships.

2. Amplify Direct: Exclusive Sponsorship Deals

Amplify Direct is for publishers who have negotiated sponsorship deals with specific brands:

  1. Your ad sales team closes a deal with an advertiser.
  2. X’s Partner Manager creates a named sponsorship program for your account.
  3. Your team selects that program when publishing a video.
  4. The sponsor’s pre-roll ad plays exclusively on those tagged videos.

This program matters most to enterprise media organizations. If your team already has active sponsorship programs visible in X’s Media Studio, Ayrshare lets you select them programmatically via the API. Your operators never need to leave your publishing platform.

How it Works with Ayrshare

Here’s what the workflow looks like for each program:

For Amplify Open, your platform calls Ayrshare’s POST /post endpoint with monetize: true and a videoCategory. Ayrshare passes those settings to X during media upload, and X’s ad auction handles the rest.

For Amplify Direct, your platform includes the sponsorshipProgramIds in the same POST /post call. Ayrshare posts the video, then automatically makes a second call to X’s API to associate the tweet with the sponsorship program. From your side, it’s still a single request.
Both options support video metadata (titles and descriptions) and geo-restrictions, so you can control where monetized content appears.

Account Requirements

A few prerequisites to keep in mind:

  • Amplify Open requires the mediatool_monetization_ready permission flag on your X account. This is enabled by X’s Partner Manager team.
  • Amplify Direct requires active sponsorship programs configured on your X account as part of your advertiser agreements.
  • For both programs, your Ayrshare profile needs to be linked with OAuth 1.0a (the messaging-enabled connection). X’s monetization endpoints are V1.1 only and don’t accept OAuth 2.0 tokens. If your account was connected using OAuth 2.0, you’ll need to relink it.

One important limitation: a single video can use either Amplify Open or Amplify Direct, not both. Ayrshare validates this automatically before sending the request to X.

A New Endpoint for Discovery

We’ve also added a new GET /twitter/monetization/status endpoint that returns:

  • Available monetization features.
  • Valid content categories.
  • Active sponsorship programs.

If you’re building a UI for your operators, this gives you everything you need to dynamically populate dropdowns and selection menus.

Getting Started

This feature is available now in beta. If you’re already publishing video to X with Ayrshare, you can begin using the new twitterOptions fields on your next POST /post call. See our API documentation for full field details.

New to Ayrshare? Reach out to us, and we’ll happily show you how to integrate video monetization directly into your publishing workflow.

This feature is currently in beta. Monetization availability depends on your X account’s permissions and active programs.